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Using Media (Images, Video, Audio)

This guide includes UT Southwestern licensed resources and web sites and that provide access to information in traditional presentation formats: audio, images, and video.

Creative Commons Licenses

Creative Commons licenses give everyone from individual creators to large institutions a standardized way to grant the public permission to use their creative work under copyright law. From the reuser’s perspective, the presence of a Creative Commons license on a copyrighted work answers the question, “What can I do with this work?

The Creative Commons License Options

There are six different license types, listed from most to least permissive:

CC BY
This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.

CC BY includes the following elements:

  • BY – Credit must be given to the creator

CC BY-SA
This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use. If you remix, adapt, or build upon the material, you must license the modified material under identical terms.

CC BY-SA includes the following elements:

  • BY – Credit must be given to the creator
  • SA – Adaptations must be shared under the same terms

CC BY-NC
This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator. 

CC BY-NC includes the following elements:

  • BY – Credit must be given to the creator
  • NC – Only noncommercial uses of the work are permitted

CC BY-NC-SA
This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator. If you remix, adapt, or build upon the material, you must license the modified material under identical terms.

CC BY-NC-SA includes the following elements:

  • BY – Credit must be given to the creator
  • NC – Only noncommercial uses of the work are permitted
  • SA – Adaptations must be shared under the same terms

CC BY-ND
This license allows reusers to copy and distribute the material in any medium or format in unadapted form only, and only so long as attribution is given to the creator. The license allows for commercial use.

CC BY-ND includes the following elements:

  • BY – Credit must be given to the creator
  • ND – No derivatives or adaptations of the work are permitted

CC BY-NC-ND
This license allows reusers to copy and distribute the material in any medium or format in unadapted form only, for noncommercial purposes only, and only so long as attribution is given to the creator.

CC BY-NC-ND includes the following elements:

  • BY – Credit must be given to the creator
  • NC – Only noncommercial uses of the work are permitted
  • ND – No derivatives or adaptations of the work are permitted

The Creative Commons Public Domain Dedication

CC0 (aka CC Zero) is a public dedication tool, which allows creators to give up their copyright and put their works into the worldwide public domain. CC0 allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, with no conditions.

For More Information

Creative Commons - Use & remix